High Concept

JB's stick it to 'em
Robert E. Pitts Jr.

Have you ever in customer service and wanted to tell off that rude customer?  Well now can!  Choose from an assortment of remarks, comebacks and things to do to get back at them.

Features

• Game board is shaped like an airliner, you move around the plane and hopefully you get off through the escape slide.  Inspired by flight attendant with JetBlue Steven Slater
• Play your cards against the customer cards in a battle of wills to see who can dish it out best.  Movement based on the card battles.
• Decision making is key.  Do you play it safe and wait to pull out the big card or go for broke and try to quickly make your escape?
• For even more entertainment, an interactive DVD is included that has comedic clips of customer service situations that you choose to play instead of cards.
• Pay through to avoid the dreaded managers office.
• Makes a great party game where everyone can have a good laugh

Motivation
Your ultimate goal is to slug through the customers and make your escape from customer service.    Tug at the emotions of the players as they relive those dreaded times with rude customers.  Anyone who has worked with the public understand that people can be rude, obnoxious and downright mean.  So feel free to let it all out and tell than what you really think.

Genre

The game is a mix of a board game, card game and the benefit of the DVD

Target Customer

The large percent of the population working in a customer service role of some sort.  Everyone from waiters to department stores employees.  People want a release from dealing with the public.  Read this quote from austenbronte who wrote on ABCNews.com. "Working with the GENERAL public is mundane and rude people like that woman can drive your insane, day after day, after day, after day. WAY TO GO STEVEN! You are free from that daily nightmare, now I wish you good luck in fighting the legal system and the airline, so you can stay out of jail."  - Taken from ABCnews story linked here - http://abcnews.go.com/Entertainment/steven-slater-jetblue-flight-attendant-quitter-online-hero/story?id=11369252

Competition

None that I have found.

Unique Selling points

• It would be the first game of its kind
• Allows people to role play tough customer situations finally get to stick it to rude customers
• Great party atmosphere game
• DVD allows for longer play and great laughs
• Tap into the potential of workers tired of dealing with rude people.

Target Hardware

Tabletop and a DVD player – according to the Digital Entertainment Group 2009 year end report, 92 million households have a DVD player.

Design Goals

• Easy - setup and game play
• Entertaining – Good laughs, replay value with different play throughs based on the cards dealt
• Group Play – get together and share the laughs
• DVD – videos appeal to the YouTube crowd and are campy and funny